The One to One Manager: An Executive's Guide To Custom Relationship Management
In the fourth installment of their popular One to One series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: the actual implementation of so-called customer-relationship management principles in pioneering organizations such as American Airlines, 1-800-FLOWERS , General Electric, and even the Carrollton, Texas, Fire Department. "This is not a fad. This is the reality of today's competitive landscape, " they write in The One to One Manager. "The 'one-to-one future' is no longer the future. It's happening now. " Using some two dozen examples, Peppers and Rogers show how a bank created a concierge-like program to connect with customers, how two clothing companies developed "mass customization" techniques to meet consumer demands cost-effectively, and how a software firm put on a "human face. " The aggregate effectively demonstrates how some of today's more innovative enterprises are developing "individual relationships with individual customers, " while offering practical advice for others who would like to do the same. --Howard Rothman Author(s): Don Peppers Martha Rogers. Binding Hardcover. Publisher(s): Crown Business. Label: Crown Business.
| Manufacturer: | Crown Business |
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| Lowest Price (CAD): | $15.93 |
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| Author : |
Don Peppers Martha Rogers |
| Business Categories : | Management & Leadership |
| Title : | Title S-T |
